Salient observations of readership telephone survey
| Description of readership survey | Frequency | % |
| Noticed communication insertion in paper | 54/125 | 43.2 |
| Read communication insertion in paper carefully | 48/54 | 88.89 |
| Followed instructions given in the insertion | 43/48 | 89.58 |
| <3 Es seen by respondent with any eye | 6/43 | 13.95 |
| Seen or planning to see an ophthalmologist | 28/48 | 58.33 |